ARTH 303 Lecture Notes - Lecture 4: Jan Tschichold, Photomontage, Wok

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8 Nov 2016
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Laszlo moholy-nagy brochure cover of bauhaus books 1929 vs. jan tschichold, book cover & page from elementare typographie 1925. Modern visual language shown in different ways. Moholy liked photo plastic (photomontage) liked to mix photography and graphic design. Tschicold - thinking global typeface that can wok in multiple languages and systems. Asymmetrical layouts keeping balance but not just in two columns. Reclaiming luxury goods market that they"d had before the war. Luxury goods and looking modern, but not about bringing the machine into your every day life. Stylizes nature no more curvilinear shapes and lines. Play, contrast between texture and materials, clean lines and surfaces. 28 panels all pivot on rods design with modular component. Wood hand lacquered by eileen sense of luxury. Back to early 19th c. designs women"s dressing table. Meant to evoke fabric that you"d drape over table ivory. Antelope native to the french alps dynamic movement. Put on top of strong geometry underneath.

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