ARTH 303 Lecture Notes - Lecture 7: International Typographic Style, Deberny & Peignot, Germano Facetti

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17 Nov 2016
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Atomic structure organic chemistry type structures. Impacts american design but you don"t see it til late 1950s-60s. Complementary relationship of the parts and the whole. He was a painter, architect, engineer, graphic designer, package designer and more. Create an international platform for the discussion of graphic design. Periodical for swiss pioneers to be able to create a new american audience (cid:498)new graphic design(cid:499) for this new style promotion into an international conversation. San serif fonts, desire to find striking visual power through clarity and simplified design. About a desire to systematize in order to get rid of objective tendencies of graphic designers: expanding the usability. All 21 have the same x height and ascender and descender heights/length. Swiss modern movement everything easier to read and gives organization. San serif ideal for signage, timetables, readability. Asymmetrical balance juxtaposition between word and image. Geometric grid determines arrangement of text and images makes. Created this type as a family 21 different versions.

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