ECON 120 Lecture Notes - Lecture 2: Marginal Utility, Marginal Cost, Fixed Cost

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Budget line graphical illustration of our income/budget constraint: shifts changes in income, pivots changes in price. Mu = change in total utility / change in quantity: diminishing marginal utility marginal utility falls as consumption of a good increases, utility maximization maximizing benefit. Myx / px = marginal utility per dollar for good x. Myy /py = marginal utility per dollar for good y. Forms of business sole props, partnerships, and corporations page 166. Total revenue amount of money that firms bring into the company: tr = price x quantity. Total cost cost of production: tc = fixed cost + variable cost. Fixed cost does not vary with the level of production. Variable cost do vary with the level of production. Economic cost both explicit and implicit: explicit out of pocket/cash payments. Profit = total revenue total cost. Accounting profit = total revenue explicit cost. Economic profit = total revenue explicit cost implicit cost.

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