COM 2033 Lecture Notes - Lecture 4: Albert Henry Munsell, Color Wheel, Johannes Itten

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26 Sep 2016
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Different personality types tend to like certain colors. Each color carries positive as well as negative connotation. Its specific meaning is defined by its context. Yellow agitates and can become irritating and aggravating. Square is stable yet it has four points. It increases your blood pressure and stimulates your appetite. Visible light is a band of electromagnetic energy. Red, orange, yellow, green, blue, indigo, violet. In trying to understand color, researchers have come up with various models to explain how colors relate to one another. Color contrast perceptions: hue, light-dark (value, cold-warm, complementary, simultaneous, saturation (chroma, extension (color wheel) The principles of contrast in size, shape and proportion applies to color. Dimension created when two or more colors create contrast. The brighter the color, the more forward it appears: contrast of hue. 100% pure hues create most contrast and dimension. 50% pure hues create less contrast and dimension. 20% pure hues create less contrast and dimension.

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