JMC 28001 Lecture Notes - Lecture 12: Baby Boomers, Virtual Community, Measles

• School: Kent State University
• Department: Journalism and Mass Communication
• Course: JMC 28001
• Professor: Stephanie Smith

Document Summary

Disney land: 2014 measles outbreak: began week before christmas 2014, by january: 85 cases in 7 states link to disneyland, by april: outbreak ends, but had spread 137 cases across the u. s. , canada and mexico. Community relations: know the community and its concerns, be sensitive to multicultural realities, understand what the community perceives and believes about your organization, be a good neighbor, at all times. Inform the community about the organization"s point of view. 60% of all university degrees, majority of the american workforce, dominate pr and service industries, still paid less than men: lgbtq community, share common interest, but are not monolithic, increasingly powerful and influential as activists and consumers. Ethnic media communities : fusion, univsion and telemundo (latinos, bet, black enterprise, essence, the advocate, gaywired. com (gays, al jazeera, arabiya (muslims) Serving diverse communities: occupational, education, age, gender, race, ethnic orign, physical ability, religious beliefs, sexual orientation, organizations must adapt or they will not survive.