MKTG 35035 Lecture 4: Motivation - Ch 5
2 Feb 2020
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How: when people say you are unmotivated, they are usually talking about motivational strength. Utilitarian i want a clean floor, so i purchase a. Social i want my friend to have a good time on his. We predict an outcome of our behavior if i study. We evaluate the value of the outcome how important. We evaluate the likelihood of the outcome how likely. I can be motivated to accomplish something desirable, such as getting a good job. I can also be motivated to avoid something undesirable, such as having to move back in with my parents because i didn"t get a good job. People with a promotion focus are more motivated by. Approach goals while people with a prevention focus are more motivated by avoidance goals: motivational conflicts, if you have more than one goal, you may experience a conflict between your goals. I have two desirable outcomes that i would like to experience, but i can"t have both.
