MKTG 35035 Lecture Notes - Lecture 10: Consumers Energy
19 Feb 2020
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Consumers in situations: shopping behavior, as part of the consumer decision making process, there is usually a phase of shopping, shopping can include: Horrifying: shopping orientations, the grab and go shopper, the lone browser, the retail therapy seeker, the girls" day out shopper, the hunter, the doing business shopper, the bells and whistles shopper, the get me out of here! Shopper: the haggler, the investment shopper, mood, how you feel when you are shopping influences your shopping behavior, the better your mood: The more susceptible you are to point of purchase advertising. Depends on whether you go overboard and on whether you"re the consumer or the marketer: time pressure, time pressure has the opposite effect of good mood, the more time pressure you are under: The less time you spend making good decisions. The more likely you are to make a decision you regret. Sometimes time pressure makes your decisions more impulsive, sometimes less impulsive.
