MKTG 35035 Lecture Notes - Lecture 13: Baby Food, Chocolate Chip, Selective Exposure Theory
8 Nov 2020
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Perception and attention, from perception to persuasion, perception, sensation, engaging the consumer through: Sounds of the product: smell and taste, fragranced products. It just feels good : to have perception, you must have exposure, the opportunity for the consumer to be exposed to a sensation or sensory experience, not every potential sensation will be experienced by the consumer. Consumers may choose to ignore some sensations. Consumers may simply not register some sensations: for the consumer to perceive a sensation, the sensation must be within the consumer"s sensory thresholds, sensory thresholds, absolute threshold. The minimum amount of stimulation that can be detected by your senses. Varies between people, but there are some basic thresholds above which most people should perceive the sensation: differential threshold. The minimum amount of change in stimulation necessary for the individual to perceive something new or different. Just noticeable difference: playing with sensory thresholds. Sometimes, but not as often as people think.
