MKTG 45060 Lecture Notes - Lecture 1: Ikea, Starbucks, Free Market
12 Feb 2020
School
Department
Course
Professor
Document Summary
America, asia, and eastern europe: national economies merging into integrated global economic system. Globalization and business: companies, deals with foreign customers, competitors, and suppliers, face competition from domestic and foreign firms, foreign direct investment in the united states is more than trillion. Fashion industry: nike (annual revenues of 30. 6 billion and a market value of. The u. s. accounting for 46 percent of the total revenues. The 94 percent of nike"s income, comes from the nike brand. Converse: tjx companies (market value of 54. 5 billion dollars and annual sales of 30. 9 billion dollars. ) Tjx is best known for its brand t. j. maxx. Winners and marshalls: vf corporation brands including lee, the north face, vans, Timberland and napapijri: l brands is the parent company of victoria"s secret, under armour. International business: develops friendly relations among nations 193 member countries, promotes respect for human rights, is a center for harmonizing the actions of nations.
