MKTG 45060 Lecture Notes - Lecture 2: Jet Aircraft, Nepotism, Gang Of Youths
12 Feb 2020
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Document Summary
The sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people, then transmitted from generation to generation: exhibit 4. 4. Ii: origins of culture: the political economy, for most of the 20th century, four approaches to governance competed for world dominance, fell in 1945, communism, colonialism, fascism, crumbled in the 1990s, democracy/free enterprise, origins of culture: technology. Family size (example extended family in india) Ratio of male and female: social institutions: religion, the impact of religion on the value systems of a society and the effect of value systems on marketing must not be underestimated, religions with the greatest following. Christianity (2. 20 billion adherents: social institutions: school, the literacy rate of a country is a potent force in economic development, social institutions: government. High mas culture inidicates a society driven by a value system based on material rewards, assertiveness and success (be the best)
