Permachart - Marketing Reference Guide: Economic Surplus, Price Ceiling, Economic Equilibrium

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Economics is the study of how people and societies allocate scarce resources among competing objectives. Macroeconomics looks at the economy as a whole; Microeconomics concentrates on individual parts of the economy. This permachart is designed as a supplement to the core textbook used in an introductory microeconomics course. Reading this permachart is not a substitute for reading and understanding the text. Instead, this permachart complements the text by highlighting the most important concepts, graphs, and theories. Think of it as a quick refresher course in. The production possibilities frontier (ppf) illustrates the fundamental economic problem of scarcity and choice. We face limits on the amount of goods we can produce (scarcity), and we face trade-offs between consuming more of one good or more of another good. Without trade (between individuals, and between countries) there would be no markets, and so no supply or demand, and no prices.

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