ACCTG 1 Lecture Notes - Lecture 16: Serendipity, Design Thinking, Divergent Thinking
Document Summary
Traditional thinking focused on improve the look and functionality of product. Design thinking: a new approach to create solutions. Addresses the need of the people who will consume a product or a service and the infrastructure that enables it. Helps business to be more innovative and better differentiate their brands. Crosses the traditional boundaries between public, for-profit and non-profit sectors. Bottom-up approach: design thinking at work. Positive deviance: looks for existing solutions among individuals and families who are already doing well. Positive deviance and design thinking relies on local expertise to uncover local solutions. The edges: places where extreme people live differently, think differently and consume differently: the origin of design thinking. Taps into capacities we all have but that are overlooked by more conventional problem-solving practices. Relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as being functional and to express ourselves in media other than words or symbols.
