CAOT 31 Lecture Notes - Lecture 15: Marketing Mix, Search Engine Optimization, Task Analysis
12 Oct 2020
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Chapter 10 operations and risk: managing the business. Managing a business is concerned with handling complexity in processes and the execution of work; as a manager you need to understand how the business delivers a product or service. Your business model and the operating imperatives associated with the three core value propositions are likely to form some of your critical success factors; critical success factors can change over time: key operating activities. Key activities cascade down an organization and what might be important or critical for a department within a larger business might not be of the same importance for the business overall. Key operating activities can be to some extend generalized for specific industries retail, internet, manufacturing, and service; however, they are specific to each business: retail imperatives. For retailers, the place" element of the marketing mix is very specific and very important; may be able to.
