CO SCI 136 Lecture 27:
Document Summary
Understanding the principles of gamification (k. robson et al. ) Firms have long motivated their employees and customers with game-like incentives. Increasing engagement and rewarding desired behaviour with such incentives has always been hard to perform at scale. Gamification now firms change their behaviour by turning traditional processes into deeper, more engaging game-like experiences for many of their customers and for their employees. Although studies suggest that 70% of the world"s largest public companies will have at least one gamified application in the next 2 years, there are warnings that about. 80% of current gamified applications will fail to meet business objectives, primarily because processes have been inappropriately gamified. Likely reason: lack of understanding of what gamification is, how gamification works and, more specifically, how to design gamification experiences that inspire player behaviour changes and result in desirable outcomes. Gamification the application of lessons from the gaming domain to change behaviour in non-game situations.
