DANCEST 805 Lecture Notes - Lecture 16: Future Orientation, Biosensor, Marketing Mix
Document Summary
The art of turning an idea into a business. The process by which individuals pursue opportunities without regard to resources they currently control, for the purpose of exploiting future goods and services. Characteristics: desire for responsibility, self-reliance, preference for moderate risk, confidence in their abilities, determination, future orientation, Entrepreneurs operate in complex and dynamic environments that are characterized by rapid, substantial and discontinuous change. Successfully adapt to environmental changes: constantly questioning the dominant logic , revisiting descriptively simple questions , make sense of opportunities. Entrepreneurial process: opportunity, opportunity must represent something new and the individual must recognize and evaluate this situation as a possible opportunity, action, meaning the actually creation of something new, thinking. Is the individuals mental process to decide whether a signal represents an opportunity worth exploiting: thinking structurally, create creative leaps from your existing knowledge, making new connections , bricolage: applying combinations of resources to new problems and opportunities.
