DANCEST 805 Lecture Notes - Lecture 20: Starbucks, Semiotics, Capital Market
Document Summary
It"s about people, not profits hartigan (2006: the social entrepreneur"s desire for money is to use it to transform society (p. 43, social entrepreneurs are not to be distinguished merely by the products or services they offer. The success of a leveraged non-profit rests heavily on the commitment of volunteers, organisations and society: hybrid not-for-profits: cost-recovery is anticipated through the sale of goods and services. He identifies the increasing focus on renewable energy etc as a precursor for this. This increases the difficulties of social entrepreneurs to offer employees an attractive compensation for their work: performance measurement: performance of s&e is less tangible in comparison to conventional entrepreneurs. The challenge of measuring social value is great due to non quantifiability, multi-causality, temporal dimensions, and perceptive differences of the social impact created (p. 3). While conventional ventures can tweak their business strategies and products, the funding for social enterprises is tightly bound to the social problem they addressed at the onset.
