DANCEST 805 Lecture Notes - Lecture 16: Process Engineering, Serendipity, Social Enterprise
Document Summary
Creativity is the starting point whether associated with invention or opportunity spotting. Creativity is turned to practical reality though innovation. Entrepreneurship then sets that innovation in the context of an enterprise. Used to seek out a business opportunity, finding unmet needs in the marketplace or finding innovative ways of meeting these needs. For the start-up, it is about finding an innovative business idea, while being entrepreneurial in the approach to the market. Use both sides of your brain, shifting from one to the other in different situations. Prerequisite to all creative processes is the generation of knowledge and the awareness of different ideas. We are constrained in our thinking by our prior knowledge, so we need to expand it and seek it out. Subconscious incubation period" happens when you are engaged in other activities and you can let your mind work on the problem. Incubation therefore often needs sleep left brain gets tired or bored and right brain has dominance.
