DANCEST 805 Lecture Notes - Lecture 9: Complex Adaptive System, Corporate Social Responsibility, Grater
Document Summary
Chapter 19 corporate entrepreneurship: the challenge facing large firms. Corporate entrepreneurship describes entrepreneurial behaviour in an established, larger organization; objective: gain competitive advantage by encouraging innovation at all levels in the organization corporate, division, business unit, functional and project team. Process is called strategic renewal, entrepreneurial transformation or strategic entrepreneurship; to start this process of a sustained pattern of entrepreneurial behaviour, organizations use entrepreneurial orientation (eo); incl. innovation, risk-raking, pro-activeness, compet. aggressiveness, internal autonomy. The architecture needed to encourage entrepreneurial behavior comprises four elements leadership, culture, structures (including systems) and strategies and has been called entrepreneurial architecture. Both help to bring the market inside: structural changes needed to encourage entrepr. behavior; market approach to resource allocation using market-based techniques, e. g. spin-offs and venture capital operations. Organizational architecture is a metaphor used to describe the infrastructure an organization needs in order to build business processes that deliver its vision.
