ECON 1 Lecture Notes - Lecture 11: Competitor Analysis, Marketing Mix, Cash Flow
Document Summary
Chapter 15 from business model to business plan. A business plan should be tailored for the scale of start-up and for the audience it is aimed at, it doesn"t have to be long and elaborate. Structure and content of a business plan: the business plan should be max. Industry and market analysis: provides background information on the industry sector and the market segments within it. The differential advantage over competitors should be highlighted. The sales target should be set out: marketing strategy: should provide details about how one proposes to achieve target sales, including the marketing mix. ; launch strategy, sales tactics, brand development, competitive reaction, product and market development, growth potential: operations plan: outlines how the business will be run and how the product/service will be produced. Includes: key operating activities, partnerships, business controls, ip issues and scalability: mgmt. team and company structure: outlines all the people involved in the venture.
