ECON 2 Lecture Notes - Lecture 29: Neuroeconomics, Social Cognition, Executive Functions

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Spitzer et al (2007) the neural signature of social norm compliance. Individuals increase in norm compliance when punishment is possible exhibit strong positive correlation with activations in the lateral orbitofrontal cortex and right dorsolateral prefrontal cortex. Humans regulate social lie though compliance with social norms standard o behavior, widely shared beliefs. Punishment threat requires as there are always individuals whose self-interest tempts them to violate the norm: norm obedience vanishes in absence of punishment threat. Legal enforcement mechanisms cannot function unless they are based on broad consensus about the normative legitimacy of rules social norms supporting legal rules. Humans have developed elaborate neural mechanisms for social cognition that produce appropriate responses to the threat of punishments. Control condition: a deviates in selfish direction from equal split, not sharing at all or giving less to b. Punishment condition: a is likely to face strong incentive for approaching equal split because punished severely if not.

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