MARKET 1 Lecture Notes - Lecture 9: Discourse Analysis, Conversation Analysis, Intertextuality

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Forms of address (i. e. ways of calling people: cool solidarity between male speakers, e. g. dude. Social languages: can reproduce and create identities, positions of power, example: obama poster; person of high authority -> more informal, a friend, the word dude means more than. Intertextuality (referring to other texts: refers to trump"s inaugural address. Is referred to by american first, denmark second. Organization of spoken language: turn taking -> avoid overlaps, but norms can also be challenged: big c conversations, norm: men speakers often interrupt female speakers. Discourse: discourse does not simply translate reality into language; rather discourse should be seen as a system which structures the way that we perceive reality. Metaphor: everyone is blind, so we need glasses to see. We only have coloured glasses -> so we are all biased: discourse analysis: focuses on the colors of the glasses.

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