MARKET 1 Lecture Notes - Lecture 2: Factorial Experiment, Selection Bias, Informed Consent

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17 Sep 2020
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Research methods chapter 6 nonexperimental research designs . Multiple variable research: studies of correlational nature, archival research, observational research, questionnaires. Interviews: confounds, person, 3rd variable being a character trait, environmental, 3rd variable being an environmental event, operational, notion of operational definition, accidently measuring something else as well, e. g. ambiguous survey questions. Observational studies: unobtrusive observations: researchers do not interfere and people do not realize that they are being studied, high external validity (internal not so much) Correlational studies: correlation causation, post hoc ergo propter hoc, reverse causality/bidirectionality problem, third variable problem, reversed causality. Research ethics: research ethics according to goodwin (2002), behaving in a way that is morally correct to do what is right, a. Treat human research participants with respect and in a way that maintains their rights and dignity: b. Care for the welfare of animals when they are subjects of research: c. be scrupulously honest in the treatment of data, ethical guidelines, means-end assumption, risk-benefit analysis.

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