MARKET 1 Lecture Notes - Lecture 8: Serendipity, Raw Image Format, Strategic Planning
Document Summary
Chpt 2 strategic leadership : strategic leadership strategy, which can lay the foundation for a sustainable competitive advantage. Vision, mission and values : strategic management process. It"s the method put in place by strategic leaders to conceive and implement a. Executives" use of power and influence to direct the activities of others when pursuing an organization"s goals. 2. 1. 1 vision and mission: to answer questions about vision, mission, and values, strategic leaders need to begin with the end in mind, vision. A statement about what an organization ultimately wants to accomplish ; it captures: an inspiring vision helps employees find meaning in their work, beyond monetary rewards. This greater individual purpose can in turn lead to higher organizational performance. the company"s aspiration: to provide meaning for employees in pursuit of the organization"s ultimate goals, vision and statements should be forward-looking and inspiring, mission.
