MARKET 1 Lecture Notes - Lecture 27: Swot Analysis, Imitation, Value Chain
Document Summary
The resource based view of strategy is used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage. It is also shows that the superior performance of an organisation can be explained by the distinctiveness of its capabilities. The resources and capabilities of an organisation are pivotal in its long-term survival and competitive advantage. Resources- these are assets that an organisation can call upon or use to create economic benefits (e. g. from partners or suppliers) Capabilities are the ways in which those assets are used or deployed. The links between resources, capabilities and competitive advantage: When analysing internal factors incorporate resources and capabilities especially threshold and distinctive. This is a way to visually analyse a company"s activities to see how the company can create a competitive advantage for themselves. Value chain analysis helps a company understand how it adds value to something and what draws customers to choose their company over another.
