BIOL 2160 Lecture : 3 Cell Metabolism With Notes
Document Summary
Fun fact: 6 media companies own and control 90% of what you read, watch and listen to. Basics of mass media economics: conglomeration- new twist on vertical and horizontal integration, many media outlets share a parent company, conglomeration leads to consolidation of ownership. There was a separation of production and distribution: murdoch & fox network fought to eliminate fin-syn. Tv networks limited competition, and in order for him to fix that, he needed to be able to produce his own content. Advantages/incentives: synergy-the idea that when the whole can function more greatly than the sum of its parts, efficient product development (economics of scale) you don"t need 20 different dj"s, you need one. You can save money as a company by cutting costs but maintaining profits: cross-promotional control, getting your content into several different venues. Walt disney-create franchises (i. e. lion king series and merch. ) and exploit as much synergy as possible among subsidiaries: but-not all plans for synergy work.
