CMST 1061 Lecture : Audience Notes
Document Summary
Audience as a target and a tool: we target specific audiences for specific purposes. How is what you"re conveying going to make your audience feel: consider your audience! Audience analysis there"s more than one audience: the rhetorical foreground (which contains your empirical audience) and background. Rhetorical foreground: specific aspects, affects or interests audience. Why necessary: to find the most appropriate messages for rhetor"s audience, they should avoid offending audience (biased language . Inform: consideration of their values, beliefs, attitudes, etc, degree of formality, to find the most effective messages for your audience, slang or technical terms, talking about or below the audience. Situated audience: exists together n a specific time and place. What else to consider: internal contraints, motives of the participants, beliefs, holding a thing to be true or probable, religion; belief in democracy; belief lsu #1, values, what guides human action, morality. Relationships, forgiveness, etc: politics, external constraints.
