MC 2000 Lecture : MC 2000 Sep 10 Notes
Document Summary
Woman misidentified her attacker so he was innocent in the truth so that is what they reported on. Her intuition was not a wrong to be skeptical. Something or someone could be wrong. thing to be reporting on, its just weak evidence. For journalists this is incredibly difficult because they thought she was telling details. 6 tenants of scientific method (need to operationalize) Media agenda: the pattern of news coverage across major print and broadcast media as measured by the prominence and length of the stories. Public agenda: the most important things to know about the public. Framing is the idea that media content supplies a context and suggests what. Ex: its not what you say its how you say it - luntz. Don"t always consider all the information issue is using selection, emphasis, exclusion and elaboration elaboration creates a different emphasis. Focuses on pieces easily accessible in memory.
