MC 2000 Lecture : MC 2000 Aug 27 Notes
Document Summary
August 27th lecture: convergence- flow of content across multiple media platforms. Ex: news about richard sherman and the add about him. Everyone agreed on the what the voices personalities were. There was no follow up on the results. Hot/cold coffee experiment and if/how either affects a persons mood. Shows the dark side of human nature or the power of authority. Media professionals create the content and how it is emphasized this makes them the authority . What title they give it can mislead what the. Don"t listen to single stories there is always something else going on. Political communication: maybe like the war on terror- the media portrays it with a single side. Advertisement- makes you want to buy something- wont give you downsides to the product.
