MC 2000 Lecture : Advertising Notes
Document Summary
What is advertising: very wide spectrum of things, coupons, ads on google, red bull car, classified ads. What does advertising end up doing: a&f promoting sex, promiscuity, vs promoting sex and promiscuity, beer ads and commercials under-aged drinking, binge drinking, promoting behaviors and life styles. Youtube video that a kid created: nick haley, loyal fans are willing to create user-generated content for products. What is a trend: individual impact vs. Cultural impact: may not influence you individually if you see a commercial for gucci you may not just run out to buy it, a lot of women culturally in society would like a gucci bag. Threatening to advertisers: solutions & tactics, branding ability to link some kind of emotion to the product that you are trying to promote. Emotions halo effect you figure out what brand you like loyal consumer. Jif vs. generic: you use it because your mom uses it, product placement adv embedded into media content.
