MC 2000 Lecture : Test 2 Lecture Notes
Document Summary
Oral and written forms: oral traditions passed by poets, teachers, and tribal storytellers, once the written alphabet was created, the wealthy used manuscripts to convey society, oral debates were to discuss public issues. The printed word: the printing press introduced the first mass marketed product in history: books, paved the way for major social cultural changes by transmitting knowledge across national boundaries. Invention of the telegraph (1840"s) began instantaneous information: rise of film (early 1900s), radio (1920s), television (1950s) and the internet (1990s) continued the trend. Pre-modern period(pre-1800s: peasants, merchants, farmers, local communication reach, relied on oral comm. And the pen (home: believed in natural or divine order, oral and print based, controlled by political parties. Modern (1800s-1950s) industrial revolution: factory workers, managers, national ceo"s, national communication reach, relied on print / electronic and typewriter (home) Individualism, rationalism, and anti-tradition: print based controlled by publishing families. Slide 4 shifting values in culture 2.
