MC 2525 Lecture : MC 2035 Notes
Document Summary
Social applications: software in the form of a web or mobile application that leverages one of the main social platforms, apis- codes that allow apps to talk/share info spotify. Types of social media: social networking sites, blogs, microblogs, geo-social networking sites, social photo/video sharing, social news/ bookmarking sites, wikis, social media applications. Every successful ad is: relevant to the audience, unexpected or unique. Characteristics of attitudes: directed towards objects, evaluative- positive or negative, learned-not born with attitudes, picked up from friends, family, media, etc, predispositions only- nick saban, designer bag. Beliefs: ideas we have about what is true or false: organized on a continuum of central beliefs and peripheral beliefs central beliefs are essential to ones life and identity. Oprah functions as a peripheral route cue for her book club. If we have a positive experience, we are inclined to carry out the action again. Go to sams and get samples so you are likely to go back.
