MC 3505 Lecture : MC 3505 Notes
Document Summary
Agenda setting: what the media talks about is what matters. *media likes to cover conflict so the politicians create conflict and the media covers them. *voters only care about the image of a politician. *since the public cares about image, so do the media. Millenials are less likely to associate with parties, but we are moe likely to be divided. Tragedy of the commons fight for resources. In the case of the media it is over the attention. If image is everything is american media ugly. Deliver information on the issues of the da and provide exposure to a wide ranges of political perspectives-keep up to date on events ( public sphere ): media doing and okay job. Provide candidates, parties and other groups opportunities to make political presentations before a mass audience ( electoral forum ): media not doing good job.
