MGT 3830 Lecture : Notes Spring 14
Document Summary
Values: essential and enduring principles of an organization, essential, core ideology, what we stand for and why we exist, enduring, independent of current environment, competitive requirements, products, or management fields, organization, shared by members of the firm. Goals: the object of an organizations ambition or effort. Their vision: build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Goals: influence other businesses, 10% growth annually, lifecycle initiative. Leadership: management by absence, this may be working but it is not evidence of vision, values, and goals. Products: clothes, sportswear, technical outerware, technical knits, hardgoods. Product standards: 100% organic materials, multifunctional products, lab work for fabric design. Sales and marketing: less than 1% spent on marketing, connections to the community. Need to send one powerpoint to him with goals values and vision.
