MGT 3830 Lecture : Notes For 1 3 Strategy
Document Summary
Concept of strategy- contribution to successful performance for individuals and organization, origins of strategy and how the views have changed over time, key questions of strategy and terminology, and debates of corporate values and social responsibility, basic approach. Successful strategy- 3 attributes : simple, consistent, long-term goals, understanding of competitive environment, objective appraisal of resources, +effective implementation. Corporate strategy v. business strategy (rate of return above the cost of capital: corporate- where (which industry to be in/industry attractiveness) vertical integration/ diversification, business-how to compete (competitive advantage) Strategy roles leverage: animation & orientation- motivates & mobilizes. Continental european countries legally have to account for interest of employees, state, and enterprise as a whole. *shareholder capitalism- increase responsiveness to shareholders interest creates short termism leading to csr. Property conception" v. social entity conception": accepting responsibility that extend well beyond the. Corporate social responsibility (2009) immediate interest of shareholders: ethical reason, self interest- sustainability (society & ecosystem),
