MKT 3401 Lecture : Notes 10 25
Document Summary
Promotions- promotional mix: how to communicate to the consumer, 4 parts: advertising- traditional and technological examples: Football, roger gidell is responsible for advertising within nfl. Advertisers are upset because nfl viewers are down by 3 million. The shows on television matter when it comes to advertising, the 30 second ad is not over. Tv is effective in choosing the length of time of the advertising. The time of day is also important when it comes to advertising. Researchers say afternoon advertising is the most profitable. Gallery furniture in houston was trying to compete with all the other furniture stores. They asked how much money it would cost for different times. They could only afford 1:30 a. m. to 3:30 a. m. They found that their target market was watching tv at that time. Radio- during the campaign this winter, the candidates are going to use radio at the last minute. Radio has specific audiences and is easily pinpointed.
