MKT 3401 Lecture : 2 26 15 Mkt Notes
1. Brand
a. ID
b. Repeat sales
c. Intro new products
Level III
1. Product
a. Product life cycle
i. The way product is introduce
1. Introduction
a. Mkt mix
i. Implementation
b. How iam going to introduce the product?
2. Growth phase
3. Maturity phase
4. Decline phase
5. Extention of the product
a. Resoluct the product
b. Price
c. Promotional method
2. Price
a. Very analytical, math,
b. Three pricing strategies
i. Prices skimming
1. Set the price high as you can
a. Elite product
ii. Penetration pricing
1. Slim product
a. Qualities of decent company
b. Cheap products
iii. Status quote pricing
1. The middle ground
a. Is easy and ok
i. Don’t want to be at top nor bottom
c. Tactics
i. Games that companies play to be able you to think the
price is worth while
1. Coupons
2. Rebates
a. Born in 1975 some guy at a car sale
crafted the idea
3. Single pricing
4. Professional pricing
5. Lost leader
a. Whenever a company identifies a name
brand product reduce price and showcase
it for you to buy
