MKT 3401 : MKT 3401 Final Flashcards
Document Summary
Bitterness the believability you have when you interact with other people. Similarities-both satisfy a customers needs and wants by giving them a product they desire. Differences-societal orientation satisfies while also keeping the environment and our society safe amount of customers that are more likely to change a purchase behavior based on the indifference/behavior of one person. Visibility amount of customers who have a bad experience that will tell at least one person amount of customers who recieve bad customer service that will tell managment. = theft + storage when people inside the organization steal when people walk in and steal. 1-implied-by law you have to sell a good product. What are 3 strategies to rebrand? (motel 6) What are the steps in the consumer decision. 5-post purchase behavior after they (the customer) says yes. The bigger the risk, the bigger the involvement. What is the purpose of a unique selling.
