MKT 3401 Lecture : In Class Notes 9/11/14
Document Summary
Both marketing, and keeping our society and environment safe. Says that a company looks inward to see what they do, they produce a product. Satisfying a customers" needs and wants by providing them with a product they. Put together skilled sales" force to sell the product (insurance, financial services, Marketing management philosophies: production orientation, sales orientation ext. , marketing orientation will use, societal orientation. Marketing objectives: customer value, customer satisfaction as an organization. 63% of people (consumers) will change a purchase decision based upon the indifference of one person. 77% of people who have a bad experience will tell at least one other person. Only 7% of people who have a bad experience will tell the service provider. The benefits have to be bigger than the cost.
