MKT 3401 Lecture : MRKT Lecture 1
Document Summary
Trait 2: aggressive (being able to accept no) Trait 3: enthusiastic (can"t be depressing, has to keep the atmosphere alive) Likability (going to trust you, like you, and listen to you: 38% is judge by your vocal delivery. Don"t allow yourself to be bitter make your voice make someone feel special: 55% visual delivery. Most valuable trait in visual delivery is your facial expression. 4 principles to marketing management philosophy: production orientation. What they do best and only produce one product. One flaw no market because product dies down: sales orientation. Organization puts together a skills sales force to sell product: marketing orientation. Understanding and satisfying a customers needs and wants: societal orientation. Follows marketing orientation while keeping with our society and its environment. Make consumers want to buy your product. Benefits cost = customer value: customer consumer. Reasons to keep customer satisfaction: spread bad word of mouth, create bad name. 2 types of dissatisfied customers: angry, remorseful.
