MKT 3401 Lecture Notes - Lecture 9: Customer Satisfaction, Price Gouging, Delta Air Lines
Document Summary
Mkt 3401 lecture notes: john camp-what does it take to be successful, have to be able to market yourself. Show the company that you can bring value to them: have to be able to sell yourself. Won"t be crushed if someone says no. : have to be enthusiastic, have to be smart. Not in grade point average but in competency based situations: have to be honest. They have to be able to trust that you will do the work, wont share inside information, and wont steal. What is it that is going to help you sell yourself: personal brand- what people think of you when they see you, likability- the emotional impact you have on somebody. The ability to get a. people to look at you, listen (pay attention) to you, and like you. The guy from yale was not likable. a. i. 38% of the emotional impact you have is your vocal delivery.
