POLI 2051 Lecture : 20120408 HLS American Government Section 2 Notes Part 2
Document Summary
Technology that allows individuals to communicate efficiently with a large group and over distances. In political science we are primarily concerned with information media because it informs us as citizens. And from here on i will be using the term media to describe news sources. Controlled media - candidates control the content of the message. Advertisements the first presidential television ads were aired in 1952. Positive (acclaim): self-praise, i will improve education , i will work for a prescription drug benefit . Negative (attacks): criticism of opponent, my opponent opposes tax cuts for americans . Defenses: responses to attacks, the accusation that i will raise taxes is simply false . People who are willing to watch already like that. Most ads are positive (60%), with negative ads accounting for about 39%, and defenses relatively rare (1%) Eisenhower ran a series of spots titled eisenhower answers.
