PSYC 2000 Lecture : PSYCHOLOGY Week 10
Document Summary
Attitudes: a tendency to respond positively or negatively toward a certain person, object, idea, or situation. Attitudes and behavior- attitudes are often poor predictors of behavior unless the attitude is very specific or very strong. Direct contact with the person, situation, object, or idea. Ex. being told smoking is bad, or that you will like a certain movie. Interacting with other people who hold a certain attitude. Ex. if your peer group likes playing a certain sport. Vicarious conditioning- watching the actions and reactions of others to ideas, people, objects, and situations. You see that your mother is afraid of dogs. Persuasion- process by which one person tries to change the belief, opinion, position, or course of action of another person through argument, pleading, or explanation. Key elements in persuasion are the source of message, the message itself, the target audience, and the medium. People will either elaborate on the persuasive message or fail to elaborate on it.
