POS 1041 Lecture Notes - Lecture 8: Public Campaign, Divided Government

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The decision on who to vote for - campaigns don"t really matter. Elections can be predicted most accurately by party ids and the state of the economy, as well as abt who was previously in power. Unaligned voters utilize retrospective voting, where they consider economy, etc. in a very close election, a campaign can make a difference. Incumbent - a candidate running for reelection to their current office or. Challenger - a candidate running running for office for the first time. Voting cues - easily interpretable pieces of information used to base voting decisions on. May include party id, the personal vote (candidate has helped your community), personal characteristics (gender, ethnicity, etc. ), or pocketbook voting, in which you vote for the incumbent if the economy is strong, or the challenger otherwise. Split ticket - voting for candidates across different parties. Straight ticket - voting for candidates from the same parties.

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