ECO 201 Lecture Notes - Lecture 26: Average Variable Cost, Demand Curve, Marginal Cost

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Profits are maximized when marginal cost and marginal revenue are equal. Marginal cost: the additional cost to produce an additional unit. Marginal revenue: the additional revenue from selling and additional unit. Point a: intersection of marginal cost and marginal revenue. Point b: average total cost for profit maximizing where point b intersects q* Point c: average variable cost for profit maximizing where point c intersects q* If point a is above point b there are positive economic profits. If point a is below point b the firm is making negative economic profit. It will continue to operate if point a is above point c. If point c is above point a the firm will shut down. If point a equals point b then there is zero economic profit. If the firm cannot pay any fixed costs and cannot pay all of its variable costs, then if the firm shuts down they would only those their revenue.

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