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MAC 143 Lecture Notes - Lecture 30: Models 1, Digital Revolution, Norman Rockwell
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Copyright Control Vs. Free Culture I. Government Control of Media A. Standard models 1. authoritarian model a) British government first developed for printing ...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 27: Artificial Scarcity, Public Good, Vertical Integration
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Media Economics: Creating Buzz I. Media as a Culture Industry A. Media as Our Culture 1. Culture Industry a) Culture (1) Mo...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 23: Classical Hollywood Cinema, Master Shot, Establishing Shot
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The Early Art of Making Movies A. Principles of Classical Hollywood Cinema Develop (1909-1917) 1. Establishing shot (master shot) a) Shot of entire space the scene will take place in b) Typically a long-shot c) Helps orien...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 25: Kenji Mizoguchi, Ingmar Bergman, Cinemascope
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Blockbusters and Indie Films I. The Industry Responds to Crisis A. Downsizing 1. Number of films made 2. Staff 3. Sell off archives to liquidate/keep ...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 24: Oligopoly
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The Studio SystemBusiness of Making Movies Then I. The Studio System A. Importance in Film History B. Oligopoly control 1. Recording industry 2. Network era industry C. Vertical Integration 1. Way of gaining control in a c...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 21: Serpentine Dance, Kinetoscope, Lowculture
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The Early Art of Making Movies I. Analyzing the Film Industry A. Production 1. How and where films are made B. Exhibition 1. Place where people can see the...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 20: Mattachine Society, Imagined Communities, Fraternities And Sororities
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Magazines and the Politics of Community I. Key Terms A. Socialization 1. The idea that each of us is the way we are because we are the product of socialization 2. You are trained to think, behave, and act a certain way 3. ...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 19: Belvedere Vodka, Semiotics, Song 2
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MAC 143 PART 2: Semiotics and the Analysis of Popular Culture Texts (CONT) A. Myth (ideology) 1. Myth is a deeply held story that a society tells about itself 2. Newsweek example a) Diversity within the photo (1) Different...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 18: Semiotics, Connotation, Denotation
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Semiotics and the Analysis of Popular Culture Texts I. Definition A. Analyzing how we make sense of things B. System of explaining why we do things C. Science of studying signs ...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 17: Here Comes Honey Boo Boo, 2 Broke Girls, The Butler
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MAC 143 Politics of Representation Exam 3 I. Defining Key Terms A. Representation: re-presenting reality 1. Recounting 2. Re-edit and choose what to include in the storyline B. Politicsbattle over the uneven distribution o...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 15: Satellite Television, Abc Studios, Ugly Betty
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MAC 143 Lecture 9: Post-Network Era: From a Mass to a Niche Nation Exam #3 I. The Post-Network Era A. Definition 1. Period in history when big 3 networks increasingly lost their control ...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 14: The Andy Griffith Show, 77 Sunset Strip, Surfside 6
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MAC143 When/Why ABC, NBC, and CBS Mattered PART 2 Exam #3 I. Network-Era Programming Strategies A. InnovationImitationSaturation cycle 1. Cloning a) New show w...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 13: Hawaiian Eye, 77 Sunset Strip, Surfside 6
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When/Why ABC, NBC, and CBS Mattered Exam #3 I. Industrial Transformations in the Late 1950s A. Decline of Drama Anthologies and Rise of Episodic Series 1. Drama anthologies were complic...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 12: The United States Steel Hour, Lighting, Single-Camera Setup
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MAC 143 Lecture 7 PART 1: How TV Shows WereAre Made Exam 3 I. 3 Periods in Network TV History A. PreNetwork Era (1948 to ~1960) B. The Network Era (~1960 to ~mid1980s) C. PostNetwork Era (~mid1980s to present) D. End of TV...

Media and Culture
MAC 143
Ronald Becker
MAC 143 Lecture Notes - Lecture 11: Nbc Red Network, Nbc, Blue Network
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MAC143 Lecture 6 PART 2: Commercial Broadcasting Is Born Exam #2 A. Transformation of RCA 1. AT&T became aggressive a) Wanted to monopolize ...

Media and Culture
MAC 143
Ronald Becker

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