ISA 235 Lecture 4: 3.2 Notes ISA 235
21 Feb 2019
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Document Summary
3. 2 notes web 2. 0: advantages of business 2. 0. Web 2. 0- next generation of internet use; more mature, distinctive communications platform characterized by new qualities such as collaboration & sharing. Open system- consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system. Source code- contains instructions written by a programmer specifying the actions to be performed by computer software. Closed source- any proprietary software licensed under exclusive legal right of the copyright holder. Open source- refers to any software whose source code is made available free for any third party to review and modify. User-generated content- content created and uploaded by many users for many users. Native advertisement- an online marketing concept in which the advertiser attempts to gain attention by providing content the context of the user"s experience in terms of its content, format, style, or placement.
