BUS 250 Lecture Notes - Lecture 5: 5 Whys
Document Summary
Persuasion is a blend of art and science that must be mastered. Apply the ace process to creating persuasive business messages: think strategically about: purpose, audience, content and medium. Ace: analyze: think strategically, compose: put your plan to action, evaluate: determine if you"ve met your goal. The aida model is used to craft persuasive messages: attention, interest, desire, action. The pyramid principle: purpose: why are you here, situation: thorough description of the current state environment, complication: the cause of the business problem, solution: idea that solves the business problem. The purpose guides your thinking when answering business questions: connects source"s needs with the audience"s needs, impact their business positively. Think of the situation as providing context and need for your audience: think of it as a+b , thorough description of the environment. The complication uncovers the root cause of the issue: complication = c, the underlying root cause of the business problem, trying using the 5 whys .
