COM 275 Lecture : Agenda Setting Chapter 6 Com 275.docx
Document Summary
A type of communication effect showing a strong link between importance placed on issues by news media and importance of issues to the public. The media determines the importance placed upon particular issues. Salience is given to stories based on: where it appears, total time/space dedicated, duration of coverage. Rogers and dearing broaden the scope of agenda setting. The agenda setting process is an ongoing competition among issue proponents to gain the attention of media professionals, the public, and policy elites. Two main areas of research: agenda-setting. Concerned with how the media agenda influences the public agenda: agenda-building. Concerned with how the public agenda and the media agenda influence the policy agenda. 3 types of studies: media agenda-setting, public agenda-setting, policy agenda-setting. Gatekeeping- control over flow of news information by media professionals. First- level agenda setting shows if news covers it more, it"s more important.
