ISS 210 Lecture Notes - Lecture 5: Kenneth Lee Pike, Emic And Etic, Organizational Culture

• School: MSU
• Department: Integrative Studies Social Sci
• Course: ISS 210
• Professor: J. Yelinek

Document Summary

Kenneth pike (1967) developed two main approaches to investigating culture: emic and etic. The emic approach views each culture as a unique entity that can only be examined by constructs developed from inside the culture. The etic approach assumes that culture can be examined with predetermined categories that can be applied to all cultures in the search for cultural universals. When we categorize cultures within dominant cultures by different groups of people, we refer to these groups as subcultures. Subcultures can be categorized by activities, social class, gender, ethnicity, race, geographical region, occupation, organization, or even sexual orientation. Ethnicity is frequently the basis of a subculture. Ethnic groups are identifiable groups of people who are of common heritage and cultural traditions. Socioeconomic status (ses) can be the basis for a subculture. Ses can be derived from a person"s income, education, occupation, residential area, and family background.