JRN 375 Lecture Notes - Lecture 17: Louis Althusser, Frankfurt School, Max Horkheimer
Document Summary
Powerful culture industries control us to stay in line with consumer society and its leaders. We cannot escape the web of the culture industries without ostracism and alienation. Gross generalizations and assumptions about audiences and producers. Production -- influence text, text -- influence audience. -accepted - whatever"s encoded in message is -dominant/hegemonic position. -negotiated - might accept part of hegemonic position but not completely. Circuit of production, circulation, and consumption of cultural products - richard. -there are certain conditions we need to think about in production process (public: private) -there are different types of texts there are certain types of readings (particular v. concrete) -people have actual lived experiences and cultures which fit into process of production of texts. Circuit of culture - stuart hall and paul du gay. Arrows: mutually reinforcing relationships some parts of model influence other parts more than others - depends on situation.
